Five claims about how the world works now. Everything on this site — and everything I build — follows from one of them. Disagree with a claim and you should disagree with the page it produces.
1
Building is becoming cheap.
AI is collapsing the cost of making things: software, content, companies, coordination. What needed a firm now needs a founder. What needed a decade now needs a season. This is not a prediction; it is the ground we already stand on.
Therefore: Entrepreneurship becomes a common lever, not a rare profession — and what gets built next is the most consequential open question there is.
2
The bottleneck has moved.
When building is cheap, the scarce thing is no longer construction. It is knowing what to build, and knowing honestly whether it is working. The question shifts from 'can it be built?' to 'should it exist?' Validation — not execution — is now where ventures live or die.
Therefore: The most valuable work happens before and between the building, not during it.
3
The founder is the constraint.
Markets kill fewer ventures than we pretend. Most die inside the founder: learning too slowly, deciding while cornered, running out of belief before running out of runway. The founder's jobs — not the market's verdict — are where quests end.
Therefore: Map the founder's actual jobs, and where they break. → The jobs
4
Success is a function of honest iterations.
The probability of finding product-market fit rises with the number of honest build-measure-learn cycles completed. Cheaper cycles and faster cycles both raise the count — but honest is the load-bearing word. A cycle that flatters you counts as zero.
Therefore: The highest-leverage thing to build is whatever maximises honest iterations. → The machine
5
The future must be chosen.
With building cheap and iterations abundant, what gets built is decided by whoever holds an explicit picture. Hold an accidental picture and you build an accidental world. A chosen future can be published, scored, and built toward; an accidental one can only be complained about.
Therefore: Publish the future, explicitly, and revise it in the open. → The future
Claims 3, 4, and 5 each produce a page. Claims 1 and 2 produce all of them.