# The confidence worksheet

capability: Method · last revised August 2026

Ask me how confident I was and you'd have gotten adjectives. This worksheet forces numbers. For each dimension below, write your confidence as one of: 0, 20, 40, 60, 80, or 100 percent — where 0 is 'guessing' and 100 is 'validated with evidence I could show a stranger'. The number is not the point; the honesty cascade is. Once one dimension is marked 'guessing', the conviction propping up the others starts to look like what it is.

## Ecosystem

Who are the players, how does value flow between them, and where do you fit — at what confidence?

0 · 20 · 40 · 60 · 80 · 100

## Target customer

Who, precisely, is this for — and how many of them have you spoken to?

0 · 20 · 40 · 60 · 80 · 100

## Customer problem

What negative experience are they in — and have you watched it happen?

0 · 20 · 40 · 60 · 80 · 100

## Customer job

What are they trying to get done, functionally and emotionally — in their words or yours?

0 · 20 · 40 · 60 · 80 · 100

## Value exchange

What do they give, what do they get — and has anyone actually paid?

0 · 20 · 40 · 60 · 80 · 100

For each number below 80, write one sentence: what evidence would move it one step? That sentence is your next experiment.

This worksheet is an open implementation of the validation method; a full open standard is in build.

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